Getting creative to sell homes in difficult market

When it comes to selling a home in this economy, standard approaches by listing agents often don’t cut it anymore. Particularly with high-end real estate, gone are the days of simply loading to the MLS and waiting for a buyer to call. One Margate realtor held open houses almost every weekend day throughout the summer and paid for professional staging yet still couldn’t find a buyer for a beautiful new construction Margate bayfront home. The realtor ended up offering to take one interested couple and their extended family on a sunset boat ride to showcase the home from the open bay in hope of sealing a deal.

For a bayfront home in Ocean City, the listing agent decided to throw a sunset cocktail party and managed to attract roughly seventy attendees. Paula Hartman was noted for creatively showcasing Absecon Island and all of it’s beauty from a bird’s eye view with a Helicopter Tour. Whereas in California, agents are paying to have Hollywood-quality videos filmed in their high-end listings and using helicopters to tour homes to avoid traffic.

In reality, each property is unique and thus requires a unique and individualized listing strategy. The Hartman Home Team has been leading the way in creative property marketing for years and have the awards and sales numbers to prove it. Rather than settling for listing your property with just any agent, consider calling The Hartman Home Team- the team that gets real results.

Read the full article by The Press of Atlantic City here.

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